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Well hello there, fellow business dynamos who are all about achieving greatness! Let's talk about se

Well hello there, fellow business dynamos who are all about achieving greatness! Let's talk about setting goals – you know, that exciting yet slightly daunting task we all dive into. Well, fear not! I'm about to introduce my new favourite goal-setting framework that leaves SMART in the dust – the SLIM framework. The SLIM framework comes from Marc Effron's book 8 Steps to High Performance: Focus On What You Can Change. Get ready to jazz up your business ambitions with a touch of SLIM magic: Specific, Learning-oriented, Impactful, and Measurable! And that's why I love it. Learning runs throughout the heart of it all and the focus is on the impact achieved.

So, let's dive in. My aim is to make this as informative a useful as possible.


In the world of business, being vague is like trying to hit a target while wearing a blindfold – not the smartest strategy, right? Say hello to Specificity (say that after a few gins), the superhero of the SLIM framework!

Trade those vague goals like "boost revenue" for a laser-focused one like "increase online sales by 20% in six months through revamped marketing strategies." Boom! Now you're aiming at the bullseye, not just hoping for the best.

  1. Define your target with precision: The more specific you can be about your goal, the better. Instead of a general objective like "increase sales," get granular. Define exactly what you want to achieve – such as "increase online sales revenue by 20% within the next quarter."

  2. Use numbers and metrics: Numbers add clarity. Incorporate metrics like percentages, amounts, or figures to give your goal a quantifiable edge. It helps you track progress and success.

  3. Break down the big picture: If your overarching goal is substantial, break it down into smaller, manageable chunks. Each mini-goal should still be specific and contribute to the larger objective.

  4. Make it time-bound: Attach a deadline to your goal. This not only creates a sense of urgency but also helps you structure your efforts effectively.

  5. Avoid ambiguity at all costs: Vague language leads to vague outcomes. Be crystal clear about what you intend to achieve and how you'll measure success.

  6. Consider the how: Don't just state the end result; briefly outline how you plan to achieve it. This gives your goal a practical edge and helps you visualise the steps needed.

  7. Align with your overall strategy: Make sure your specific goal aligns with your business strategy and objectives. It's like fitting a puzzle piece perfectly into the bigger picture.

  8. Keep it realistic: While being specific is crucial, ensure your goal is still realistic and achievable. Setting unrealistic expectations can lead to frustration and burnout.

  9. Engage stakeholders: If your goal involves a team, discuss the specifics with them. Clear understanding and buy-in from stakeholders increase the chances of success.

  10. Visualise the outcome: Imagine the successful completion of your specific goal. Visualising success not only motivates you but also helps you identify potential challenges beforehand.

  11. Review and Refine: As you move forward, periodically review your specific goal. Is it still relevant? Do any adjustments need to be made based on new information or changing circumstances?


Life's all about learning, and business is no different. With the SLIM framework, we're not just setting goals – we're embracing the journey of learning and growth!

Picture this: you want to conquer a new market. Instead of settling for "expand market reach," dive into a Learning-oriented SLIM mindset. "Dedicate 15 minutes a day to industry research and launch a pilot campaign targeting the new market within four months." You're not just aiming for a goal; you're becoming a growth guru!

  1. Embrace a growth mindset: Approach your goal with the mindset of a learner. Embrace challenges as opportunities to acquire new skills and knowledge.

  2. Break down learning objectives: Alongside your main goal, set specific learning objectives. What skills, information, or techniques do you need to acquire or enhance to achieve your goal?

  3. Set regular learning routines: Dedicate consistent time to learning. Whether it's daily, weekly, or bi-weekly, having a routine ensures steady progress.

  4. Mix learning methods: Use various resources for learning – books, online courses, workshops, mentors, or even podcasts. Diversity keeps learning engaging.

  5. Document your learnings: Keep a learning journal or digital notes. Document insights, key takeaways, and how you plan to apply them to your goal.

  6. Apply as you learn: Learning-oriented goals aren't just theoretical. Implement what you learn into your goal strategy for immediate application.

  7. Seek feedback: Engage with coaches, mentors, colleagues, or experts who can provide feedback on your progress and learning approach.

  8. Celebrate small learning wins: Acknowledge every bit of progress you make in your learning journey. It keeps motivation high and creates a positive feedback loop.

  9. Iterate and adapt: If you find that your initial learning approach isn't effective, don't hesitate to adjust your strategy. Flexibility is key to growth.

  10. Share your learnings: As you acquire new knowledge and skills, consider sharing your insights with colleagues or your team. Teaching reinforces your own understanding.

  11. Network for learning: Engage in discussions, forums, or networking events related to your goal. Learning from others' experiences can be invaluable.

  12. Apply learning to real-world challenges: As you learn, apply your newfound knowledge to address real challenges within your goal. This practical application deepens your understanding.


In the business arena, impactful goals are your secret sauce. The SLIM framework demands goals that pack a punch, goals that make you feel like a superhero with a cape made of determination.

Think about the goal of "improve customer satisfaction." Now amp it up with SLIM: "Implement a personalised feedback system to boost customer satisfaction scores by 15% within the next quarter." Ka-pow! You're not just improving; you're making waves!

  1. Identify your passion points: Reflect on what aspects of your goal resonate deeply with you. Where can you make the most meaningful impact?

  2. Connect with your why: Understand why achieving this goal matters to you, your team, or your organisation. This emotional connection fuels your drive.

  3. Quantify the difference: Visualise the impact in concrete terms. How will success change lives, processes, or outcomes? Numbers can help communicate the scale.

  4. Align with values: Make sure your impactful goal aligns with your personal values and the values of your organisation. This alignment adds authenticity to your pursuit.

  5. Consider long-term effects: Think beyond immediate results. How will the impact ripple into the future? Long-term effects magnify the significance.

  6. Engage stakeholders: Involve relevant stakeholders in defining the impact. Their insights can shape the goal and enhance its effectiveness.

  7. Tell a compelling story: Craft a narrative around the impact your goal will create. Storytelling captures attention and resonates with people on an emotional level.

  8. Collaborate for greater impact: Identify potential partners or collaborators who share your vision. Working together can amplify the impact.

  9. Measure both quantitative and qualitative impact: Besides numerical metrics, consider qualitative aspects like improved morale, customer satisfaction, or team collaboration.

  10. Celebrate impact milestones: As you progress, celebrate not only your achievements but also the positive changes your efforts are bringing about.

  11. Communicate progress: Keep stakeholders informed about the progress of your goal's impact. Transparency builds trust and engagement.

  12. Incorporate feedback: Continuously seek feedback on the impact of your efforts. This helps refine strategies and maximise positive outcomes.


Ah, the sweet taste of success – you want to savour it, right? That's where Measurability, the rockstar of the SLIM framework, steps in.

Take that generic goal "enhance team productivity." Transform it with a splash of SLIM: "Reduce project turnaround time by 25% within three months by implementing new collaboration tools and strategies." High-fives all around as you hit those milestones!

  1. Quantify your goal: Make sure your goal is specific and quantifiable. Use numbers, percentages, or concrete units of measurement to define success.

  2. Break it into milestones: Divide your goal into smaller milestones or checkpoints. Each milestone becomes a mini-goal in itself, making progress more manageable.

  3. Set clear deadlines: Assign realistic deadlines to each milestone. This adds a sense of urgency and structure to your timeline.

  4. Create a visual tracker: Visual aids, like progress charts or graphs, can make tracking your journey more engaging and help you see your advancements at a glance.

  5. Document data regularly: Keep a record of your progress data. Regular documentation helps you identify trends, analyse patterns, and adjust strategies.

  6. Celebrate every achievement: Don't wait for the final goal to celebrate. Acknowledge and reward yourself for hitting each milestone along the way.

  7. Reassess and adjust: If your progress isn't meeting your expectations, be open to adjusting your strategies. Flexibility keeps your momentum going.

  8. Compare actual vs. expected: Regularly compare your actual progress with your initial expectations. This helps you stay on track and adjust if necessary.

  9. Share progress updates: If your goal involves a team, share progress updates to keep everyone motivated and aligned with the overall vision.

  10. Stay accountable: Whether it's a mentor, colleague, or a coach, having someone to report your progress to can help you stay committed.

Let's make SLIM a reality – Together!

As you embark on your SLIM journey, remember – you're not in this alone. Sometimes, a sprinkle of expertise and guidance can turn a good journey into a great one. And that's where I come in, your friendly SLIM companion.

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